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Western Video Market
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Western Video Market
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As a cattle producer, you know the market has its share of ups and downs. But when you're ready to sell, you always want the best price you can get. That's what Western Video Market has been delivering for more than nine years!Back in 1989, California livestock dealers Ellington Peek and John Rodgers were looking for a way to help Western ranchers present their cattle to a national marketplace. Taking advantage of available broadcast technology, these two reputation cattlemen formed Western Video Market, a satellite auction service which now sells nearly a quarter of a million cattle from 13 Western states each year.
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Superior Livestock Auction
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Superior Livestock Auction
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In January of 1987, SUPERIOR LIVESTOCK AUCTION introduced satellite video marketing to the nation's cattle industry and forever changed the way load lots of cattle were marketed. From that first auction at the National Western Stock Show in Denver, SUPERIOR has grown to become the largest livestock auction in the United States, marketing over one million head of cattle annually.